In 2018, car manufacturer Renault celebrated its 120th birthday. On March 7, Dongfeng Renault held its “Brand Night” in Shanghai and released its “Mid-term Business Plan” for 2022. Renault announced that it has partnered with Alibaba
“I am very pleased that Alibaba
Renault has actively explored the frontiers of unmanned driving, zero-emissions technology and networked automotives, which helps expand the cooperation between Dongfeng Renault and Alibaba
On Feb. 20, Renault announced that Tmall became its partner for the 2018 World Formula One (F1) Championship. Renault’s 41-year history competing in the F1 includes 170 championships in 650 events. Weng said that by partnering with Tmall, the world’s largest consumer platform, Renault’s popularity will be further enhanced.
In February this year, the Renault Tmall flagship store officially launched to serve as an supplementary sales channel. Koleos, Kadjar and other models are all available on Tmall now. Consumers can apply for test drives, browse models and pay deposits on Tmall, and then experience and purchase the vehicle at more than 200 Renault sales outlets across the country.
Liu Bo, general manager of Tmall’s marketing platform division, said that the deeper cross-industry integration of internet and automobiles driven by IT technologies such as mobile internet, big data, cloud computing and artificial intelligence is highly relevant for Alibaba
In December 2017, “Tmall Car Vending Machines” was initially launched in China. Customers can simply search for “Super Test Drive” on Taobao to make a reservation for a car model they like, and then go to the store to scan their face to automatically receive their preassigned key. Customers can enjoy a three-day deep test drive. This strategy could comprehensively reform the China’s auto industry model.
As more young people now buy cars on Tmall, car brands are increasingly choosing to release their new products on there. 350 imported Giulia Milano limited edition cars were sold out in 33 seconds, and 100 Maserati Levante cars were sold out in 18 seconds, creating new records for online sales of luxury car brands.
In the last two years, interactions between Tmall and luxury car brands including Ford, Volvo, Land Rover, Maserati and Alfa Romeo have become more frequent, especially with Tmall’s deepening new retail sales. A new generation of car sales ecosystem is taking shape and upgrading the development of the entire auto industry.