As one of China's fastest-growing social shopping platforms, Xiaohongshu is trying to develop a sustainable business model which realizes genuine profits while maintaining the authenticity of its content as well as users’ desire to engage and share.
Chinese tech giant ByteDance took up a 1.48% stakein Weinian Brand Management Co, Ltd, the agency responsible for one of the most popular influencers in Chinaw, Li Ziqi.
As the COVID-19 pandemic rages across the world and challenges the global economy, e-commerce livestreaming related industries continue to thrive in China.
According to McKinsey’s 2019 China Luxury Report, the driving force behind the burgeoning Chinese premium goods market are the post-80’s and post-90’s generations.
Episode 54 of TechBuzz China is about the rise of the influencer and idol economies in China, which is a major trend that has created an entirely new ecosystem online.
