Luxury Brands Are Digitizing, and China Is Their Fiercest Digitizer
According to McKinsey’s 2019 China Luxury Report, the driving force behind the burgeoning Chinese premium goods market are the post-80’s and post-90’s generations.
Tag: #KOL
Showing 6 of 6 posts with this tag
Xiaohongshu, Source of Lifestyle Inspiration for Chinese Youth, Is Walking Fine Line between Commercial Success and Sense of Community
As one of China's fastest-growing social shopping platforms, Xiaohongshu is trying to develop a sustainable business model which realizes genuine profits while maintaining the authenticity of its content as well as users’ desire to engage and share.
12/30/202110 min read
ByteDance Puts Money Behind Influencer Li Ziqi, Marching into New Consumption Field
Chinese tech giant ByteDance took up a 1.48% stakein Weinian Brand Management Co, Ltd, the agency responsible for one of the most popular influencers in Chinaw, Li Ziqi.
7/5/20213 min read
From Matchmaking Brand & KOLs to Reorganizing Show Business: Enter Shang Jing
As the COVID-19 pandemic rages across the world and challenges the global economy, e-commerce livestreaming related industries continue to thrive in China.
11/4/20206 min read
Being An Influencer Is A Full Time Job For China's Millennials
And more than that.
Ep. 54: Influencers, KOLs, idols, and the future of China ecommerce
Episode 54 of TechBuzz China is about the rise of the influencer and idol economies in China, which is a major trend that has created an entirely new ecosystem online.
10/28/201927 min read