Miniso Releases New Brand Strategy Amid Record High Gross Margin
On the 10th anniversary of its founding, Miniso, a Chinese discount retailer of lifestyle and household goods, announced its updated global brand strategy.
Tag: #miniso
Showing 12 of 23 posts with this tag
Pop Mart, Miniso Stock Prices Plunge Following Chinese State Media Comments
Leading toymakers Pop Mart and Miniso stock prices plummeted after state-run media Xinhua commented that regulators should further steer the blind boxes industry away from unbalanced development.
MINISO Launches 'Lucky 7' Perfume Series
MINISO has collaborated with seven internationally renowned perfumers to create this series. The team includes industry veterans Maurice Roucel, Suzy Le Helley, Coralie Spicher, Nathalie Benareau, and emerging talents Steven Guo, Florian Gallo, and Kira Zhu.
8/20/20242 min read
Budget Retail Giant Miniso Enters Toy Market
Budget retail store Miniso is joining the global toy market with the debut of its TOP TOY store in Guangzhou.
Miniso Launches the First New Concept Store in Indonesia
Recently, Miniso opened a new concept store in Indonesia. The total area of the store is nearly 700 square meters, making it the largest store in Indonesia currently.
Retail Brand Miniso Opens First Flagship Store in China
Chinese variety store Miniso opened its first flagship store on February 5 along Chunxi Road, a pedestrianized shopping street in Chengdu, the capital of China's Sichuan Province.
2/6/20233 min read
Miniso Focuses on Expanding Its Presence in the American Market
On May 17th, Zhang Jingjing, the Chief Financial Officer of Miniso, a Chinese retailer of household consumer goods, stated in an interview that the US market will be a key focus for future expansion.
5/17/20231 min read
MINISO Opens First Paris Store, Two More to Come Before Christmas
MINISO, the Japanese-inspired lifestyle product retailer, opened its first outlet in Paris on Tuesday, the company’s first European addition since its NYSE debut earlier this month.
Chinese Household Goods Retailer Miniso Files for US IPO
Chinese household and consumer goods retailer Miniso Co. Ltd. filed on Wednesday with the US Securities and Exchange Commission (SEC) for an initial public offering under the code MNSO.
9/24/20203 min read
Miniso Calls Blue Orca Capital's Short-Selling Report Groundless
Global technology-based retail firm Miniso announced on September 15 the results of an independent investigation into a highly critical report released in late July by Blue Orca Capital. Miniso asserted that allegations made in the report have no factual basis.
9/16/20223 min read
Chinese Variety Store Miniso Apologizes for Early Marketing as Japanese Designer Brand
On August 18, Chinese variety store Miniso issued a statement in which it apologized for earlier marketing efforts that presented the company as a "Japanese designer brand."
8/18/20223 min read
Miniso Responds to Critical Report by Blue Orca Capital
Chinese low-cost retailer Miniso responded on July 27 to allegations made in a recent report by short selling institution Blue Orca Capital. The company said it believes that the report is groundless and contains misleading interpretations and conclusions.
7/27/20222 min read