We sat down with Erick Haskell, the President of International at Allbirds, to discuss the company’s China strategy, their special approach to online and offline marketing and the major challenges.
TagRetail Brand
American wholesale company Costco’s CFO, Richard Galanti, disclosed that the company will be adding a second store in Shanghai by next year at the earliest.
Retail giant Tmall Global launched its first English-language website to attract more merchants and businesses from around the world to join China’s largest cross-border online shopping platform.
On June 23, Suning.com Corporation announced that its subsidiary Suning International purchased an 80 percent stake in Carrefour China.
In recent research conducted by a marketing and communications group WPP and consulting firm Kantar, Alibaba was named the most valuable non-US retail brand in the world.