On Mar. 21, Razer, the leading global lifestyle brand for gamers, announced a collaboration with Tencent Holdings Limited, the tech giant in China and global publisher of PUBG Mobile and Arena of Valor, to bring the mobile gaming experience to the next level. The two companies will combine their strengths to serve the world’s 2.4 billion active mobile gamers by pushing the boundaries of mobile gaming hardware, software and services.
The collaboration between Tencent and Razer will focus on the following areas:
Tencent will work closely with Razer to optimize Tencent mobile games for Razer’s hardware, including the Razer Phone and mobile accessories such as mobile game controllers designed by Razer.
The collaboration will also see both companies working together on optimizing Tencent’s mobile games for Razer’s mobile game platforms and the Razer Cortex mobile game launcher. Razer Cortex is a powerful Android mobile game launcher that optimizes mobile game performance, recommends the latest and greatest gaming deals and launches games from one single location.
Both companies will also explore the use of Razer technologies within Tencent mobile games – such as Chroma RGB lighting as well as THX Spatial Audio from Razer’s audio technology subsidiary THX Ltd.
As part of the collaboration, Tencent and Razer will also explore additional monetization opportunities for mobile gaming including integrating Razer services and more.
“Mobile gaming keeps growing at an incredible pace and at Razer, we are poised to be a leader in the segment. We have been working with Tencent since 2008 and are excited to now enter into a collaboration with them to spearhead future innovation in the space,” said Min-Liang Tan, Co-Founder and CEO of Razer. “With the strengths of Tencent and Razer combined, we are going to supercharge the mobile gaming industry.”
On that same day, Tencent released its annual fiscal report of 2018. According to Liu Chiping, president of Tencent, the gaming business has witnessed rapid growth overseas. In the third quarter of 2018, PUBG Mobile has become the mobile game with the second highest monthly active users (MAU) in the world. In the future, in addition to introducing gaming products launched by its overseas partners, Tencent will also develop new gaming products through the introduction of the partners’ intellectual property.
Featured Image Source: Tencent