On October 31, global short video platform TikTok signed a content cooperation agreement with the Design and Arts Institute of Continuing Education of Hansung University. Both sides will work to cultivate quality content providers through academia and industry collaboration.
According to the agreement, TikTok will help create accounts for institutions and students involved in fashion, beauty, visual design and dubbing. A “TikTok Academy” will also be established, encouraging students to interact with Tiktok’s experts and providing support for content creation. Hansung University will also use TikTok as part of the curriculum for students this semester.
“We hope talented young people can have more opportunities to showcase their talents through TikTok, and become influential creators on a global scale.” said one of the TikTok managers.
TikTok, covers more than 150 countries around the world and its monthly active users have now exceeded 500 million. According to the latest data from App Annie, in the first five months of this year, TikTok became the most downloaded app in the Apple App Store. TikTok has also topped the local App Store or Google Play list in Japan, Thailand, Indonesia, the United States, Germany, France and Russia.
TikTok was launched in South Korea in the summer of 2017 and quickly became a success among Korean users. TikTok also hosted a global talent program called One Million Audition in South Korea, in cooperation with local agency MCN, aiming to discover and nurture new talents. The program is also held in other countries including the U.S., Brazil, Portuguese, India, Thailand and Japan.
For ambitious young people, One Million Audition is a shortcut to fame and popularity. Within just two months, Korean influencer dancersona gathered 1.3 million followers on TikTok.