A warm-up event posted on Twitter over the weekend by Xiaomi India caused some discussion as to its meaning. Given that the post came from Xiaomi’s Indian subsidiary, it is likely that the company will first test a new Self Service Repair plan in India.
In addition to Self Service Repair, Xiaomi may upgrade Mi Care in India, which includes services that the company provides free of charge repair to unexpected broken screens within the first 2 years of ownership. The company may also integrate its after-sales service for Xiaomi retail stores in India.
On November 3, the number of Mi Home stores, namely Xiaomi stores, exceeded 10,000 in China. Lu Weibing, President of Xiaomi Group China and General Manager of the Redmi brand, said in an interview that Mi Home did not provide after-sales services before. Now it is necessary to carry out the transformation of sales and service integration since the number of stores have grown so much.
On November 17, Apple announced the launch of the iPhone Self Service Repair, which will allow customers who are comfortable with completing their own repairs access to Apple genuine parts and tools. This service is now available for the iPhone 12 and iPhone 13 lineups.
Obviously, this service can reduce the after-sales cost, and to a certain extent, eliminate the long-running criticism regarding Apple’s ban on third party maintenance service.