Alibaba, iQiyi to Launch Short Video Apps for Vlogging

May 14, 2020, 15:03pm2020/05/14 15:03:51 Isabel Wang

Tech Planet reported Thursday that Alibaba has started an internal trial of its secretly-developed video blog (vlog) application “Cuyan”.

SEE ALSO: TikTok Retains Its Crown as World’s Most Downloaded Short Video App, Other Chinese Apps Follow

It’s the latest move after Alibaba<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> rolled out its short video platform “Luke” in 2018, a product developed by e-commerce platform Taobao in order to better respond to consumer demand by combining e-commerce with a short video platform. The app was then removed from app stores because it didn’t attract enough users due to its pan-ecommerce nature.

The “Cuyan” app focuses more on sharing and recording the daily life of the ordinary people, highlighting the features of video blogs and entertainment instead of e-commerce, Tech Planet said.

Meanwhile, online video platform iQiyi has also launched a vlogging product named “PAO”. As an upgraded version of iQiyi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder />‘s “Suike” which was launched in April as a video-sharing platform with long and short form videos, original content and community-based interaction, the new app “PAO” keeps the original design and function of “Suike”. However, it is a platform designed for video blogs only.

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