Bilibili Invests in Game Company Dragon Punch Storm

Recently, commercial information platform Tianyancha showed that Dragon Punch Storm has made a registration change with the Industrial and Commercial Administration. The affiliated company of Bilibili Shanghai Magic Electric Information Technology Co., Ltd. and Dragon Punch Investment Management Partnership (Limited Partnership) of Ningbo Meishan Bonded Port Area have become the new shareholders.

Dragon Punch Storm is a mobile game research and development company established in 2017. It has received tens of millions of angel investing investment from Tencent in April 2017 and has also received H.Brothers strategic investment in December 2017 and Changyou investment in May 2019.

The company owns two self-developed products: the 2D trading card game “Nightmare” and the KOF IP trading card game “Awakening of KOF Soul”.

“Nightmare” was launched on April 7, 2020. Although it experienced twists and turns due upgrades, it reached the top of the iOS free list on the day of its launch, and the turnover on the first day exceeded 10 million yuan ($1.6 million). At that time, the co-distributors of this game were Kuaishou and Acfun, which were competitors of Bilibili.

“Awakening of KOF Soul” is an IP mobile game of KOF authorized by SNK, which was distributed by 37Games in the domestic market and Changyou in Korean market, and soon reached first on the free app list of the App Store the day after its launch.

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Since 2016, Bilibili has frequently invested in game companies, and its early investment has included 2D game companies, such as Molyjoy and itimeu. According to some statistics, in 2021, there were more than 15 game companies invested by Bilibili. However, the success of game content needs a combination of various factors and has proven to reap returns in the short term. In the third quarter of 2021, Bilibili investment loss was 724 million yuan, compared with an investment profit of 14.245 million yuan in the same period last year.