The live streaming security center under Douyin, the Chinese mainland version of short video sharing platform TikTok, recently announced that it will launch a special campaign to crack down on vulgar and negative content in live streaming, carrying out targeted actions against hype, vulgar live streaming battles, inciting others to disturb order on the platform and other irregularities.
According to the announcement, seven types of behavior will no longer be tolerated, namely: “inciting others to disturb order on the platform, insulting and provoking, guilt-tripping, games and battle content that violate public order and morality, hype, inducing rewards in negative ways, infringement, and fake live streaming.” These are strictly prohibited by Douyin. Depending on the seriousness of the case and the number of violations, the platform will give the host the maximum penalty of permanently banning the account or deleting it.
The announcement also called upon users to report illegal live streaming directly, and the platform will deal with it in a timely manner.
According to Douyin, since the beginning of this year, the company has continuously dealt with problematic content in live streaming. The platform has punished hundreds of thousands of accounts involving cyber violence, vulgar content and other issues, and permanently banned ‘Tieshankao’, ‘Guo Laoshi’ and other hosts who had relied on vulgar content to attract more than 10 million fans. In addition, hosts with over one million fans, such as ‘Yashe’, ‘Hong Dapao’ and ‘Lin Xianshan’, have been banned from live streaming due to hype.