Tag: #livestreaming

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TikTok Undergoes Business Adjustments, Ramping up E-commerce Efforts

TikTok Undergoes Business Adjustments, Ramping up E-commerce Efforts

TikTok's e-commerce business has undergone business adjustments in the past few months. Notably, the platform has introduced a new model for its e-commerce project codenamed Project S. In simple terms, Project S operates with a full custody model. Under the model, merchants are only responsible for supplying goods, while the platform covers operations and fulfillment.

7/4/20233 min read