On the evening of Mar. 14, Xiaomi canceled the official sales of Xiaomi Mi 9 SE and Mi 9 Transparent Edition. In the first two rounds of pre-sales, Mi 9 was sold out in less than one minute.
“Dear Mi fans, I’m sorry to inform you that due to insufficient supply, we decided to cancel the sales of Xiaomi 9 SE and Xiaomi 9 Transparent Edition tomorrow morning. Xiaomi’s production staff are doing their best to prepare the delivery, and we look forward to bringing a better experience to Mi fans and users once we open sales again.” Xiaomi’s official Weibo account stated.
Interestingly, this can be seen as a result of industrial competition. As insiders from the supply chain told reporters that Xiaomi’s shortage of supply results from lacking an important imaging element, which is the 48 MP camera image sensor. The main supplier of the component is actually one of Xiaomi biggest competitor Korean smartphone brand Samsung.
As reported before, Samsung launched its flagship Galaxy S10 and S10+ a week after Mi 9’s launch event.
Some joked that it’s time for Lei Jun, the CEO of Xiaomi to go turn screws at the factories referring to something he posted on Weibo, “if the delivery of Xiaomi Mi 9 in the first month doesn’t reach one million, I will go to the factories to turn screws!”
The incident is an example of the fierce competition in China’s smartphone market. According to data from IDC, the total shipments of China’s smartphone market have declined in the past year, and Xiaomi’s market shares have dropped dramatically. Apart from excellent industrial design and innovation, the manufacturer might need to accelerate its pace of production.
Featured Image Source: Xiaomi