Xiaomi Hosts Smarter Living Event in India

Sep 17, 2019, 17:04pm2019/09/17 19:08:28 AJ Cortese

Chinese smart electronics maker Xiaomi hosted on September 17 a Smart Living event in Bangalore, India, where the company displayed their new IoT devices to create a connected smart home ecosystem. The devices announced today include the Mi TV LED 65-inch version, the Mi Band 4 and a Mi Water Purifier.

Not 1 or 2 or 3.

Mi fans, today we are gonna be unveiling 4 all-new Mi TVs across 4 different segments in which we are not present right now.

Are you excited, Mi fans? Comment with #4KForEveryone and stand a chance to win a #MiSoundbar.
#SmarterLiving 2020. pic.twitter.com/H4ImouzA4m
— Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> TV India (@XiaomiTVIndia) September 17, 2019

Although the products displayed today are already available in China, they will be new to Indian consumers, further expanding Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder />’s footprint in the Indian smart living market. Besides its domestic market in China, Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> generates the most revenue from its business in India.

The new Mi TV 65-inch will be available with a 4K screen, and will support Netflix as well. This 65-inch TV is expected to be an upgraded version of the previously released 55-inch TV.

The Mi Band 4 will be available for purchase in India via Amazon India, and features a 0.95-inch color AMOLED touchscreen display with 120×240 pixel resolution. It also offers roughly 20 days of battery life on a single charge.

The Mi Water Purifier offers high quality water micro-filtration and the ability to connect to WiFi networks, allowing it to be controlled from a smartphone app. The Mi Water Purifier utilizes reverse osmosis technology, ensuring the water is as safe to drink as the bottled variety.

The entire event could be live-streamed via Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder />’s official YouTube channel.

Xiaomi has 39% of the TV market in India, clearly the front-runner in the industry with LG, Sony and Samsung trailing with market share in the mid-teens. However, competitor OnePlus is planning to launch their own Smart TV later this month in India, which would increase competition in a market that Xiaomi<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> has dominated in recent times.