China’s smartphone manufacturers Huawei, OPPO and Xiaomi recently launched their 2018 cost-effective flagship smartphones to compete in the world’s high-end smartphone market. Currently, Samsung and Apple occupy more than 60 percent of the high-end smartphone market.
This year, Chinese smartphone manufacturers are shifting their sales focus to high-end products. The new smartphones are equipped with full-screens, multiple cameras, optimized camera functions and artificial intelligence technologies. The manufacturers have also greatly enhanced their international marketing activities.
This is beneficial for supply chain partners including memory chip vendors, panels, camera lenses, sensor modules, and identification technology providers.
Huawei unveiled its 2018 flagship P-series mobile phone in Paris at the end of March, replacing its previous P10 with the P20. The P20 Pro is equipped with three cameras (8 megapixels, 20 megapixels and 40 megapixels) and many AI features.
OPPO unveiled a new R15 series in Shenzhen in late March, which goes on sale in the Chinese market in April. The standard R15 uses MediaTek’s Helio P60 chipset, while the R15 Dream Mirror Edition (DME) uses Qualcomm’s Snapdragon 660 processor. The R15 DME is equipped with dual cameras (16 megapixels and 20 megapixels) and could identify 120 AI scenarios.
Xiaomi’s newly introduced Mi MIX 2S also features a full screen design with dual cameras (both are 12 megapixels). One camera has an optical zoom function for in-depth effects. In addition, the Mi MIX 2S is equipped with Qualcomm’s Snapdragon 845 chip and fingerprint identification design.
Industry insiders point out that artificial intelligence applications have become a new selling point for smartphone manufacturers as they focus on marketing. Samsung, for example, will include its smart voice assistant, Bixby, as a standard feature in its new smartphones. Chinese smartphone manufacturers have used AI solutions to support cameras and identification functions.
Industry insiders continue to say that the smartphone market will take on a new look after the commercialization of 5G mobile communication technology in 2020. In 2020, a new smartphone ecosystem will integrate artificial intelligence, machine learning, the internet of things, smart life, augmented reality and virtual reality, forming a new battleground for smartphone manufacturers.