
NIO Plans to Launch New Brand Targeting Lower-End Market
In addition to its NIO and ALPS brands, Chinese electric vehicle maker NIO is reportedly planning to launch a third automobile brand to cover the market below 200,000 yuan ($29,620).
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In addition to its NIO and ALPS brands, Chinese electric vehicle maker NIO is reportedly planning to launch a third automobile brand to cover the market below 200,000 yuan ($29,620).
On July 25, He Xiaopeng, Chairman of XPeng Motors, announced on social media that XPeng Aeroht, an affiliate of XPeng, officially opened its new trial factory.
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Recently, FAW-Volkswagen, Mercedes-Benz and other car companies have trended on Chinese social media because of their pop-up advertisements displayed in their vehicle systems. In fact, Great Wall Motor's HAVAL and NIO car owners have posted a few times about the same problem.
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