
How I’m Thinking about the TikTok / WeChat Bans
If you ask me, one of the most curious happenings of recent months, is just how quickly “banning TikTok” went from a “fringe movement” to “quite acceptable”.
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If you ask me, one of the most curious happenings of recent months, is just how quickly “banning TikTok” went from a “fringe movement” to “quite acceptable”.
On July 2, Chinese tech giants Bytedance invested in Hangzhou Weinian Brand Management Co., Ltd(Weinan), a contracted company of Li Ziqi, one of China's most globally popular online influencers. This move showed Bytedance's ambition to expand its footprint in the booming livestream and new consumption sectors.
People familiar with the matter said that TikTok's parent company ByteDance had invested in iMile, a logistics company based in Dubai.
Alex Zhu, Vice President of Products and Strategy and former Head of TikTok, has accepted a new appointment as Head of Bytedance’s Strategic Investments.
Zhang Yiming, Chinese internet giant ByteDance's co-founder, will step down as chief executive at the end of 2021 to focus on long-term strategy, the biggest management shake-up since the company's launch in 2012.
TikTok's Chinese version, Douyin, has decided to adjust its e-commerce business. In the future, Douyin E-Commerce will focus on online shopping malls and brands.
Chinese short-video app Kwai (Kuaishou) managed to make it to the second place of the ranking with earnings approaching $78 million, a 57 percent year-over-year increase.
On November 10, news that TikTok Shop will be launched in US was finally confirmed. In order to register for TikTok Shop in the US, merchants will need to use a domestic mobile phone number and email address, or an existing TikTok account. An invitation code is also required.
The total revenue of TikTok's parent company, ByteDance, increased by 70% year-on-year in 2021 to about $58 billion, a slower growth rate than a year ago.
Just over a month ago news surfaced that TikTok’s music licenses were expiring, which could put the company in a complicated situation.
ByteDance, the Beijing-based parent company of TikTok, has recently launched a new fast-fashion retail platform named "If Yooou." It currently covers European countries such as the UK, France, Germany, Italy and Spain.
TikTok's advertising revenue in 2021 reached nearly $4 billion. Multiple sources also said that the company's goal for 2022 is to achieve at least triple the growth.